1921

Sponsorships

Air Greenland has a sponsorship policy to contribute to projects that benefit our company and the Greenlandic community. We seek to contribute to sustainable tourism, where local experience is a significant factor.

Avannaata Qimmersersui 2021

Avannaata Qimmersersui 2021

We play a crucial role in the Greenlandic infrastructure, and that role in society is both a great honor and a great responsibility. Historically, Air Greenland has contributed - not only to maintaining the cohesion of society - but also to a large number of projects and socially beneficial purposes in Greenland. We are really proud of that. A prerequisite for the sponsorships we give is that what we engage in creates value for both Air Greenland and the Greenlandic community. That is why we have chosen to enter into more and larger long-term sponsorship agreements.

To ensure that as many people as possible benefit from Air Greenland's sponsorships, we have chosen to enter into more and larger permanent cooperation agreements with unions, associations and cultural institutions in Greenland. You can read more about the agreements that have already been entered into below.

We assess incoming sponsorship applications on behalf of the entire Air Greenland Group, which consists of Air Greenland, Greenland Travel, Hotel Arctic, World of Greenland and Arctic Excursions.

 

IMPORTANT: ILIK tickets
At the Air Greenland Group, we receive a lot of sponsorship applications every week, which makes sense as we serve the entire country with travel. But it also means that we have to say no to many applicants, as we don't have the funds to support everyone. That's why we have instead set aside a larger pool to help students, sports and culture in Greenland via ILIK tickets. Here you can get up to 75% discount on your travel. Read more about ILIK tickets here. As we spend a lot of money on Ilik discounts, we do not support with prizes for school classes and the like.

 

Who do we not support with specific sponsorships?

  • Sports, study and cultural projects and clubs, who can instead use ILIK tickets
  • To ensure that as many people as possible benefit from our grants and sponsorships, we do NOT support or contribute to individual projects
  • We preferably support projects with ORIGIN in Greenland, as there are greater opportunities to apply for funds outside Greenland
  • Media applications are referred to our agreement with Visit Greenland

How do I or we get a sponsorship agreement with Air Greenland?

If you would like to have a sponsorship agreement with Air Greenland, please first consider how a sponsorship agreement with your organization meets the following criteria:

  • What is the geographical coverage of the agreement? Eg. only Nuuk, the whole of Disko Bay, South Greenland, North Greenland, East Greenland etc.
  • How many in the country will benefit from the agreement?
  • Will the agreement help to support sustainable tourism development?
  • Is there a long-term potential in being part of the sponsorship?
  • How can Air Greenland achieve visibility with the target group in connection with the sponsorship?
  • How does your project promote sustainability? Does it include either environmental, social or management aspects?

 

Christmas sponsorships
Air Greenland has set aside an extra pool for associations that apply for Christmas assistance. These applications are considered at a separate meeting in November. Typically, travel gift cards of DKK 3,000 are granted, but in specific cases a smaller cash amount may also be granted.

 

Air Greenland's sponsorship committee
To give applicants equal opportunities, Air Greenland has established a sponsorship committee that meets four times a year. There is therefore a deadline for applications four times a year. The applications will then be assessed by the Air Greenland Sponsorship Committee and applicants will be notified in the weeks following the Sponsorship Committee meeting. Grants are not awarded retroactively, so we recommend that you submit applications as early as possible.

 

Application deadlines Response from Air Greenland  
Februay 1 February 15
May 1 May 15
September 1 September 15
December 1 December 15
Christmas sponsorships:  
November 20 December 1

 

Applications must contain the following:

  • Project description
  • Budget - with both expected income and expenses
  • Description of who is applying for travel and when

Description of consideration from the applicants and how Greenland Travel can use the sponsorship actively in its marketing policy


When you have thought about this, you are very welcome to send an application to sponsor@airgreenland.gl.
We will endeavor to answer all inquiries and look forward to reading your application.

MAJOR SPONSORSHIPS

We provide annual sponsorships to a number of organizations in Greenland. Among these are the following:

Tourist Hike

Tourism

We have fixed cooperation agreements with Visit Greenland (Greenland’s Tourism Board), which works with the same aim as Air Greenland, namely to bring more tourists to Greenland. We cooperate on, among other things, joint PR efforts for the purposes of creating international awareness of Greenland as a holiday destination. We are also cooperating on a joint newsletter targeted at international markets, which falls in line with our business goals and it benefits Greenlandic society and the tourism industry.

 

Visit Greenland
If you want sponsored tickets in connection with press & media coverage or other journalistic content about Greenland, then we have chosen to collaborate with Visit Greenland, which you contact here.

Csr Hundeslæde

Corporate Social Responsibility (CSR)

The Foundation for Entrepreneurship, FFE Kalaallit Nunaat


Since 2017, Air Greenland has entered into 2-year sponsorship agreements with Fonden for Entreprenørskab - Kalaallit Nunaat. The purpose of the agreement is to support development activities at primary and secondary school level in Greenland and contribute to entrepreneurial skills among children and young people.
Read more about FFE-KN here: https://www.airgreenland.dk/nyheder/partnerskabsaftale-om-entreprenoerskab-fortsaetter/

Sport Acr

Sport

As the main sponsor of the Arctic Circle Race, we are proud to help promote volunteerism and develop talents that can put Greenland on the map in international contexts. We also support, via Ilik, grassroots sports in Greenland, because the sport works with some healthy values ​​and focuses on especially young people. Therefore, sports and sports are well connected with our CSR policy, which focuses on the development and education of young people.

 

Arctic Circle Race
We have been a sponsor of the Arctic Circle Race since 1997, when the cross-country race took place for the first time. Together with the organizers of Sisimiut, we bring the runners safely to the city, just as we solve various practical tasks.

Read more about the Arctic Circle Race here

 

Leif the Lucky Marathon
As part of contributing to the development and focusing on increased tourism in South Greenland, we have in 2019 entered into a 3-year sponsorship agreement with Leif the Lucky Marathon.

Read more about Leif the Lucky Marathon here

Kultur Maskedans

Culture

As the main sponsor of KNQK (dog sled race), Akisuanerit Festival (music festival) and cultural sponsor for Katuaq (Katuaq Culture Centre in Nuuk), which organises various cultural events in cooperation with local cultural operators, we contribute to many artists and cultural personalities being able to appear in Greenland. Through time we have also supported a series of cultural projects, typically cultural events that have a certain breadth and attract a larger audience.

 

Greenland National Theater
We have entered into a 3-year sponsorship agreement with the Greenland National Theater.

Read more about Greenland's National Theater here

 

Katuaq
Katuaq is the whole of Greenland's Culture House and the purpose is to give the audience and customers a good cultural experience and a good service comes first. Katuaq's cultural offerings include small and large concerts of all types, theater for children and adults, art exhibitions, cinema performances for children, young people and adults, lectures and much more.

Air Greenland has a multi-year sponsorship agreement with Katuaq, which we are very pleased with.

Read more about Katuaq here

 

Taseralik
Air Greenland has entered into a sponsorship agreement with Taseralik, the culture house in Sisimiut. The purpose of the agreement is to support cultural activities in Sisimiut and the region.

Read more about Taseralik here

 

Kalaallit Nunaanni Qimussertartut Kattuffiat, KNQK
Air Greenland has been a proud sponsor of the dog sled race Avannaata Qimussersua for more than 20 years. Every year we help to get dogs and dog sleds flown to the race town.

Read more about KNQK here