Which age group do you belong to?

18-25 years 26-35 years 36-45 years 46-55 years 56-65 years Over 65 years

Where in Denmark do you live?

Sjælland Fyn Jylland Bornholm Other

How often do you typically travel on holiday?

Several times a year Once a year Less than once a year I almost never travel

Have you been to Greenland before? If yes, in which season?

Summer Autumn Winter Spring I have not been to Greenland

How well do you know Air Greenland as an airline?

Very well Well A little Not at all

Have you previously heard of Ilulissat?

Yes No Don't know

What do you most associate with Ilulissat?

Icebergs Nature UNESCO World Heritage Adventure/experiences Cold climate Expensive trip Difficult to get to Don’t know Other

Which words do you most associate with Air Greenland?

Grønland Safe Local Professional Expensive Unknown Sustainable Don't know Other

Tick the statements you agree with

Greenland seems like a unique destination Greenland seems like an expensive destination Greenland seems difficult to travel to Greenland seems like a destination with great nature experiences Greenland seems relevant to me as a travel destination

Where would you typically look for inspiration for a trip such as Greenland?

Instagram Facebook YouTube TikTok Google Newsletters Travel agencies Articles/media Friends and family Other

What type of content would make you most interested in a trip to Ilulissat?

Videos of nature and experiences Pictures of icebergs and landscapes Customer stories/travel experiences Information about the new flight route Price and campaign offers Suggestions for package holidays Articles about Ilulissat Influencer content Other

How interested would you be in travelling to Ilulissat if there was a direct route from Denmark?

Very interested Interested Neither/nor Not very interested Not interested at all